Carlos De La Cruz

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Senior Data Scientist - AI developer

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Profile Summary

Senior Data Scientist with 8+ years of experience transforming large-scale data into actionable insights for e-commerce and enterprise SaaS. Specialized in building and deploying scalable ML/AI solutions—including recommendation engines, RAG/LLM pipelines, and time-series forecasting—in cloud environments to drive revenue growth, automation, and operational efficiency.

Education

Courses & Specialisations

Publications, Projects & Podcasts

  1. Building Baseline Models with Design Patterns in ML (Part 1). Publication
  2. Exploring Stable Diffusion in Google Colab using CUDA: A Step-by-Step Tutorial. Publication
  3. Hyperdimensional Computing: Taking AI to the Next Level by Emulating the Brain. Publication
  4. Data Ethics and Responsible AI. Podcast
  5. Building a Comprehensive RAG Application: Frontend and Backend Development with Azure OpenAI, Flask & LangChain. Publication

More of my articles can be found on my blog: Link to my blog

Key Skills

Soft Skills

Work Experience

Lead Data Scientist – AI Initiatives | Stora Enso (January 2025 - Present)

Senior Data Scientist | Stora Enso (_June 2022 - 2025)

AI Negotiation Agent for Stora Enso (2024- Present)

Building a production multi-agent AI system that powers B2B pricing negotiations for a global enterprise (~€10B
revenue). The system orchestrates 5+ specialized LLM agents — each with domain-specific tools, data sources, and
fact-checking — to deliver data-driven negotiation strategies in real time.

Key technical work:

Stack: Python, FastAPI, AutoGen, PostgreSQL/PGVector, Snowflake, Azure, Docker

AI Acceleration with Generative AI Project (January 2024 - 2025):

Links : Link to repository with demo examples of the implementation (Note that this project is still ongoing)

Topic Modelling for Safety notifications(January 2024 - December 2024):

Precision Forestry Project (August 2023 - December 2023):

Selfly Store Project (June 2022 - June 2023):

Leveraged AI to transform vending machines into AI-driven systems. Developed a patentable AI solution, currently in the process of being filed in the US. Project Stages:

A) Analytics/Engineering Stage:

B) Artificial Intelligence Stage:

Tech Stack: Databricks, MLFlow, Hugging Face (Open-source NLP library), Lanchain, Streamlit, Flask, Docker Containers, Azure Open AI, PostgreSQL, Azure AutoML SDK, Scikit-Learn, Python, SQL, SnowFlake, GIT, Azure Cloud, MongoDB

Data Scientist | TUI Global (March 2021 - June 2022)

Customer Life Time Value Project (Mar 2021 - Nov 2021):

Recommender Systems Project (Mar 2021 - Oct 2021):

Hotel Search Ranking Model Project (Mar 2021 - Jan 2022):

ML Pipeline Automation Package POC (Mar 2021 - June 2022):

Tech Stack: Lifetimes Python Package (Probabilistic modeling), Snowflake, Tableau, XGBoost, MLFlow (Model tracking), Python, SQL, Google Cloud, Amazon Web Services, GitLab

Data Science & Data Analytics | TUI Nordics (April 2019 - March 2021)

Machine Learning & Data Science:

Data/Web Analysis:

Tech Stack: Snowflake, Tableau, Python, SQL, Google Cloud, Amazon Web Services, GitLab, Google Cloud, Google Data Studio

Guest Lecturer (Data Analytics/Pandas Programming) | Hyper Island (December 2020)

I had the pleasure to be invited as a guest lecturer for one day to teach data analytics students of Hyper Island about the most modern techniques within data analysis with Pandas and Python. This was an incredible experience considering that the whole lecture was online due to the pandemic. I would love to have more opportunities to keep teaching students about the most high in demand skills within data analytics since I also have the opportunity to learn a lot.

Tech Stack: Python, Pandas, Jupyter Notebook

Data Analyst - E-commerce | Off The Wall (OTW) (June 2017 - April 2019)

Contact info: